Online ads feel like they’re an intrusion, traditional outdoor adverts have high visibility but do not interrupt or annoy consumers. Our ads cannot be blocked from view.
Outdoor advertising has a 55 percent trust level compared to 44% for Google ads and 33% for online banner ads. Businesses need to place their budget in areas where they can influence people, develop trust and be comfortable that the traditional format provides a return on investment.
A half-page ad in the London Metro newspaper is £5000 per day which could buy you 6 months advertising on the M25.